Category Archives: Entrepreneur

Two fantastic innovations that will do more for the US economy…

Than the total sum of all government employees quitting their jobs; And simply requires men with brains, courage, imagination, and balls of steel

by Jon Rappoport

October 17, 2023

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If you’re a government employee with love for your boss, stop reading, turn around, and watch television.

If you’re a radical environmentalist, FUCK OFF.

Keep digging for roots and tubers and munch on your storage supply of tofu.

As I’ve been writing, the US economy is in much bigger trouble than conventional critics or unconventional critics are willing to admit.

If you look at 3 of the biggest employers in America—government, the medical/pharma industry, and the defense industry—all predatory—you realize the nation creates an astounding number of MIDDLE CLASS earners in these corrupt sectors.

So resuscitating the middle class (the stated goal of many economists and political candidates)—if you care about a thing called human life and survival—isn’t an easy fix or a one-stop shop. Far from it. Middle class prosperity and corruption are both baked into the economy.

For one thing, we need new major industries. In the private sector. Not as “public-private partnerships.” Not government-run.

We need men with great courage and vision to head up these new industries. If we found the men, they would—as a side effect—spur other entrepreneurs to build their own new non-corrupt and highly positive companies.

To read the rest of this article and comment on it, click here.

(Episode 54 of Rappoport Podcasts — “The War in Israel, Religions of War, and Insights of the Gnostics; War, war, and more war: ‘We must have it'” — is now posted on my substack. It’s a blockbuster. To listen to this podcast, go here. To learn more about This Episode of Rappoport Podcasts, go here.)

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails here.

Podcast: The War against the Woke Mob

Assessing their battle plan, their strengths and weaknesses; the economy is the key; what’s their business model; what’s our business model; how can money be turned into a revolution that Your Highest Principles wouldn’t mind?

by Jon Rappoport

November 17, 2022

(To join our email list, click here.)

If you’re an entrepreneur, tough, smart, ambitious, and you care about the destruction of civilization, you’ll find this podcast quite interesting.

If you’re not, you’ll still find it interesting.

I’m going to talk about certain irreducible eternal facts of economic life, and how we can turn them to our advantage in the war against the wokies.

They have sensational weaknesses, apart from their central core of stupidity. Clue: if they weren’t weak, they wouldn’t scream so much.

We really aren’t up against geniuses.

Part of our team’s problem is we’ve become unimaginative about the issue of money. Newsflash: it can be useful for a revolution in unexpected ways.

Another newsflash: an entrepreneur doesn’t necessarily start out with money. But he can get some. Where? From people who already have it.

I know. Mind-boggling, right?

Money isn’t the root of all evil. The love of money might be. But leveraging money to shift the balance of power toward more freedom and away from tyranny would be a very good thing.

I’ll explain it all in the podcast. I hope you’ll join me and think it through.

— Jon Rappoport

Exit From the Matrix

(To read about Jon’s mega-collection, Exit From The Matrix, click here.)

To read Jon’s articles on Substack, click here.

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free NoMoreFakeNews emails here or his free OutsideTheRealityMachine emails here.

If hidden technology were exposed for all to see

by Jon Rappoport

April 19, 2019

(To join our email list, click here.)

Note: I have couched this piece in FICTION, which is a convenient way to pinpoint hidden trends…

While the cathedral of Notre Dame burned and grabbed headlines all over the world, a little noticed development took place along the Texas-Mexico border in a town called Twin. A reporter for the Twin Clarion wrote the following:

“In a heavily guarded Twin facility belonging to Two Border Oil, Inc., a massive leak of information occurred. Letters, emails, memos, and studies made their way ‘out the door’. These documents, taken together, spell out an unmistakable series of developments in the energy sector: new cutting edge forms of energy have been successfully tested and confirmed. A Border Oil executive (name blacked out) stated, in a memo to his seniors: ‘It now appears certain that the age of energy decentralization is upon us. Within the next several years, we will be able to produce small highly efficient “energy packs” at shockingly low prices. These packs will enable any person anywhere on the planet to power personal devices, without the use of oil. Obviously, we must do everything possible to prevent this revolution. The technological breakthrough would necessitate the reorganization of society along lines of extreme decentralization. The population of the planet is not prepared. Traditional political and economic structures would collapse. We would see the emergence of a new type of system—not capitalistic as we know it, and not socialistic. The individual would be empowered at a level never before seen. The collective energy grid would be superseded and made obsolete within a decade. The mechanics (physics) of this breakthrough are not totally understood—but it is clear that the tests of the technology are overwhelmingly positive and repeatable. At one point it was thought that a community of companies could control all the relevant patents, but this promise has faded. The engineering for the “new energy” is rather simple. Its method would quickly sweep across the planet and be absorbed. Our only alternative is to continue to keep the whole development secret. I enclose expert testimonies and test results for your inspection, so you can confirm what I and others already know. Our research has brought us across a bridge into a future we cannot control, predict, or fully fathom…’”

The Twin reporter continued: “A high-ranking scientist who works at a European energy company replied: ‘I’m quite sure I understand the breakthrough you’re referring to, and I can say that this is not the only one of great magnitude in the energy field. There are several others—each one different, and each one offering the same promise: the availability of small and cheap energy devices that would make The Individual self-sufficient. We are at a highly dangerous crossroad…’”

The Twin reporter: “A quite different memo has surfaced…this one appears to have been written by a senior public relations executive for a company located in England—‘Our efforts to squelch knowledge of several key energy breakthroughs have foundered on the rocks. We have somehow been outflanked. We set up a number of false fronts, inventors of technology who were actually on our payroll, who were destined to fail, who were intentional fakers. We thought that, in this way, we could discredit the whole alternative energy movement, but this has not been the case. Instead, interest in new forms of energy has increased. There is now a popular sentiment in favor of true decentralized energy platforms. We are retrenching our position. It’s possible we can predict new energy breakthroughs, but couch these estimates in terms of huge production costs, thereby making it seem that actual practical usage is decades away. We have analysts and reporters primed in this direction, should we choose it as our next step…”

A professor at Harvard offers his analysis in the leaked documents: “Self-sufficient energy usage (SSEU) will take focus away from national governments. Imagine these governments flailing at each other in their usual manner, but in the absence of interest and concern on the part of the citizenry. Politicians would look like sheer buffoons. It would be on the order of doctors insisting on expensive and quite risky surgery, when ingesting a small harmless food pill would cure the condition and thus make the surgery appear to be an absolutely insane solution for a problem that no longer exists…”

An opinion is put forward by a leader in the American Socialist Party: “Even if these estimates of SSEU are correct, the consequences would contradict and destroy every principle we have attempted to ingrain in the population. Untold numbers of individuals who can own and regulate their own energy will obviate the need for collective answers and programs…Even though SSEU will improve the condition of the environment, the very notion of individuals in charge of their own separate destinies will wreak psychological havoc in ways we as yet barely understand. We must stand for The Group, no matter what lurks over the horizon…”

All in all, the titanic leaks coming out of Big Oil sketch a campaign that is desperately trying to turn back the clock, framing civilization’s problems as they may have existed 50 years ago, thus requiring old centralized and authoritarian responses that no longer apply. It’s really a form of time travel—an attempt to force everyone to move backwards and be what they once were, not what they are now, or could be tomorrow…

The Twin reporter concludes: “I have in my possession a memo written by a research physicist at a Midwestern US oil company. It suggests the most radical position of all in this deeply shocking situation. The physicist states: ‘It appears that a variety of approaches produce technologies that run cars, buses, trains, planes, localized electrical grids, and home energy devices—for pennies. In other words, a great deal depends on the mindset of the isolated lone inventor. He can, as it were, come up with a description of a tiny particle no one has ever heard of, develop mathematics that describes its motion and other characteristics, and eventually discover (or invent) energy technology that actually works in a revolutionary manner. All these different scientific approaches seem to contradict each other, but clearly they don’t. In some way, they are complementary. How is this possible? We need to rethink our fundamentals about consciousness itself…’”

The Matrix Revealed

(To read about Jon’s mega-collection, The Matrix Revealed, click here.)

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free NoMoreFakeNews emails here or his free OutsideTheRealityMachine emails here.

The entrepreneur and his challenges

by Jon Rappoport

July 3, 2018

This article isn’t about tax rates and government red tape and intrusive regulations. Those issues are, of course, very real.

This is about the person who has large dreams and ambitions, and has launched them, or is on the cusp of launching them. He appears to be a dying breed in this society, but he is not. Under the surface, out of the limelight, there are many, many such people. I have worked with some of them in my consulting practice, and I admire them. They have escaped from the dependency culture. They have energy, and they move forward. They don’t set gross limits on themselves. They understand the founding ideas on which this country was built.

On one level, the share the trait of resistance. They don’t back down and opt for safe and easy solutions. They don’t bow down to the system or prevailing trends. They don’t obsessively look for excuses. Wearing a nicey-nice mask isn’t their main goal.

They deal with challenges. One, of course, is building something from the ground up. Another is building a vision into the world without scaling it back so far that it loses its unique scope, size, and power.

Entrepreneurship has a counter-intuitive core. The more the enterprise is built to the scale of the original dream, and the less it is compromised, the greater the chances of success.

This is something most people can’t fathom. They see compromise as the ultimate instrument. They deploy it whenever they can. They strive to become experts in its use. They see invention and creation as entirely dependent on the public’s “lowest common denominator.” This, to them, is the way reality works.

And on one level, they’re right. But this isn’t the level of the person with a vision. How thrilling the enterprise becomes when it is built to be everything it was meant to be—and when, lo and behold, people respond—as if they’ve been waiting for it, for a long time. Then the entrepreneur/visionary realizes how reality CAN operate. It’s a revelation. He experiences it.

The entrepreneur needs to inspire the people he works with. Committing to his own vision through thick and thin, he has to keep it fresh and new. Even if, at times, he feels as if he’s rolling a huge stone up a hill, he can’t let the vision merge with that stone. He has to keep the vision pure. His ace in the hole is he WANTS to keep it new and pure. His final challenge is avoiding becoming rigid as he keeps the vision secure. He has to pour an elastic and far-reaching energy into his work. He has to be able to be spontaneous—there are many times when improvisation in the moment is his best ally.

If all this seems too much—it isn’t. Deep down, the entrepreneur knows it. He is tapping into a well that is bottomless. He comes to understand this secret. There are no limits.

His imagination and creative power have no boundaries.

The entrepreneur can cross a threshold and find that his work and goals have expanded to such a degree that he has become a true visionary. What he once thought was the end of his ambition was just a stepping stone, and the path he is now walking has no end.

No end.

—Always beginning.

The architect and engineer of his dream, he can simultaneously look at what he has built so far and appreciate it, and he can also see that he is, at the start of every day, inventing anew. He is, simultaneously, a thousand miles along his path, and immersed in a great Now.

Exit From the Matrix

(To read about Jon’s mega-collection, Exit From The Matrix, click here.)

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free NoMoreFakeNews emails here or his free OutsideTheRealityMachine emails here.

The Individual, his freedom, and victory

The Individual, his freedom, and victory

by Jon Rappoport

October 18, 2017

We are in a war.

The State, as now constituted, pretends it favors giving away the farm for nothing “to those in need.” What they really means is: they steal the farm, and then they give it away on their terms.

Genuine entrepreneurs know what it’s like to get up in the morning and re-create their enterprises and make them work every day. They know how much energy it takes. They know it isn’t the easiest thing in the world, but they value the FREEDOM it brings. They know how it feels to follow their own desires. These people are real. They exist.

They experience frustrating days when their business isn’t going well. On those days, they feel trapped in the very universe they created. They wonder how it might be to give up and go to work for someone else. They even wonder how it might be to get a desk job in government and feel the protection of government. But they don’t give in.

They’re too stubborn to give in. They show up every day and they push their enterprise forward.

And these are the people about whom Obama said: “If you’ve got a business—you didn’t build that. Somebody else made that happen.”

Sure, Mr. President. We weren’t there at all. We’re fictions. We don’t exist. Other people are always standing in for us. It’s not our sweat, it’s not our power, it’s not our imagination, it’s not our commitment that invented and sustained our businesses. It’s all done by remote control from Washington. I’m glad you finally clarified this mystery for us. You’re a genius.

People who’ve never started and run their own enterprises don’t understand. They don’t know what the sweat means and the struggle means and the vision means and the power to keep doing it every day means, and they don’t know what the joy of earning their own way means and what deeper victory means.

There are people who don’t understand what a FREE INDIVIDUAL is. They want a world of Central Planning. They feel a welter of emotions, all negative, when they contemplate THE FREE INDIVIDUAL.

Newsflash: Money is not inherently evil. Profit is not inherently evil.

What is evil is trying to melt the individual into the collective. That has always been evil.

For the free individual, “the highest work possible” doesn’t involve leaving one’s desires behind, in order to become the abject servant of a Cause. He doesn’t suddenly develop an egoless and empty personality in order to “connect” with a goal that floats in an abstract realm.

The free individual isn’t shaped. He shapes.

He doesn’t fall on his knees and grovel to seek public acceptance.

The mob, the herd operates on debt, obligation, guilt, and the pretense of admiration for idols. These are its currencies.

The herd, seeking some reflection of its unformed desire, constructs a social order based on need—and the substance of that need will be extracted through coercion, if necessary, from those who already have More.

This need, and the proposition that the mob deserves its satisfaction, creates a worldwide industry.

Among the industry’s most passionate and venal supporters are those who are quite certain that the human being is a tainted vile creature. Such supporters, of course, are sensing their own reflections.

The great psychological factor in any life is THE DESERTION OF INDIVIDUAL FREEDOM. Afterward, the individual creates shadows and monsters and fears around that crossroad.

Freedom is the space and the setting, from which the individual can generate the thought and the energy-pulse of a great self-chosen objective.

In that place, there is no crowding or oppressive necessity. There is choice. There is desire. There is thought.

“Being absorbed in a greater whole” isn’t an ambition or philosophical prospect for the free individual. He sees that fixation as a surrender of self.

The Collective, whether envisioned as a down-to-earth or mystical group, promises a release from self. This grand solution to problems is a ruse designed to keep humans in a corral, a prison. After all, how are you going to control and eventually enslave people if you promote the notion that each individual has freedom and free choice? The abnegation of self is a workable tactic, as long as it is dressed up with false idols and perverted ideals.

Self is fundamentally creative, dynamic, forward-looking, energetic, powerful, engaged. The Collective looks for shadows of those qualities in the government as its source of survival.

The free individual isn’t opposed to helping others, but he is against a culture that is so preoccupied with “raising up the lowest” that it nurtures a hatred of liberty. And this is a crux, because growing millions of people are all too eager to shed the last fragments of their Selves to join in a fantasy of “everybody gets everything.”

The fantasy doesn’t work. The melting down of all of humanity into a mystical goo is an illusion that can’t stand the test of time. Eventually, a person falls out of that construct and remembers he must depend, to an alarming degree, on his own inner resources.

The free individual doesn’t act in ways that limit the freedom of others.

Self-sufficiency is both an essence and outcome for the free individual.

If America had pursued a path of making the nation self-sufficient, without relying on entangling foreign political and business relationships, it would have avoided the corruption that naturally flows from those relationships, and it would have become living proof that freedom and the principles of the Republic work. It would have become a shining example to the rest of the world, a new standard to emulate.

Far from committing the “sin of isolationism,” it would have provoked others to try the experiment of freedom.

The free individual discovers his way through imagination and creative power, because that is the answer to the question: what is freedom for?

Without exercising imagination and creative power, freedom withers and dies. It becomes an empty slogan. It becomes an empty stage.

We are told, in a thousand ways, that the free individual is the personification of greed and theft and crime. That is false.

The free individual imagines and creates on a scale that supersedes and ignores the Collective. His work naturally spills over and benefits others.

Advocates of the Collective falsely claim the free individual is cold and uncaring and remote and “without humanity.” Meanwhile, their picture of a society based on need is a poisonous affectation; it is constructed because these advocates are walled off from their own power. Therefore, they substitute endless entitlement.

Their only nod of acknowledgment to the individual has been to propagandize him as an outsider, a potential danger, a lurking menace, a person waiting to be diagnosed with a mental disorder.

These days, it is the Group that is elevated. We must absorb the individual in the system so the Group is protected and safe. We must omit mention of the individual in teaching children. We must say that now the nation is nothing more than an interconnected Whole. We must promote interdependency as the highest ideal. We must declare it is obvious that all actions must be judged on the basis of how they will affect the well-being of the Collective.

Even accepting Mill’s specious pronouncement that society should be organized on the basis of the greatest good for greatest number, the questions remains: what is the greatest good? Is it that which makes us, more and more, into a Group? Or is it that which liberates the individual to pursue his highest aspirations?

The greatest good liberates the individual, and then the door is open. Who will walk through it? Every person who has divested himself of collective consciousness.

Then perhaps historians and scholars will be forced to change their stories. Perhaps, some day, they will admit that history, before it was hijacked, revealed a progression away from the Group and toward the individual. Perhaps they will be forced to admit their affected fetish about “primitive societies” was a ruse to convince us that, once upon a time, we lost our way, when we disentangled ourselves from group consciousness.

Oh, there will be screams. There will be many screams. There will be accusations that we are deserting the human race, that we are leaving others behind, that we are refusing to help those who need it.

Eventually, those screams will die on the wind. As many wake up and realize they had sacrificed their lives on the altar of the Group, the protests will fade out.

Because many will see, as if for the first time, what freedom means and how it feels.

And against that, there is no argument.

The titanic myths that have been foisted on humanity and the titanic acceptance of those myths by humanity are all focused on one lie: the individual cannot stand on his own; he must subjugate himself to a system.

I don’t care what form that higher system takes. It’s all a lie. It’s all geared to promoting slavery. It’s all geared to allowing the few to control the many.

And the few WILL control the many, until the day comes when enough individuals throw off ALL the deceptions that permitted them to think The Individual was less than he is.

The day will dawn when the individual knows he is greater than any and all groups and collectives by any name flying under any flag, espousing any gibberish, elevating any fairy tale, seducing with any promise, hypnotizing with any idol or misbegotten legend.

That day will dawn.

But why wait?

Exit From the Matrix

(To read about Jon’s mega-collection, Exit From The Matrix, click here.)

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free NoMoreFakeNews emails here or his free OutsideTheRealityMachine emails here.

The entrepreneur/visionary and his challenges

The entrepreneur/visionary and his challenges

by Jon Rappoport

November 15, 2016

(To read about Jon’s mega-collection, Exit From The Matrix, click here.)

This article isn’t about tax rates and government red tape and intrusive regulations. Those issues are, of course, very real.

This is about the person who has large dreams and ambitions, and has launched them, or is on the cusp of launching them. He appears to be a dying breed in this society, but he is not. Under the surface, out of the limelight, there are many, many such people. I have worked with some of them in my consulting practice, and I admire them. They have escaped from the dependency culture. They have energy, and they move forward. They don’t set gross limits on themselves. They understand the founding ideas on which this country was built.

On one level, the share the trait of resistance. They don’t back down and opt for safe and easy solutions. They don’t bow down to the system or prevailing trends. They don’t obsessively look for excuses. Wearing a nicey-nice mask isn’t their main goal.

They deal with challenges. One, of course, is building something from the ground up. Another is building a vision into the world without scaling it back so far that it loses its unique scope, size, and power.

Entrepreneurship has a counter-intuitive core. The more the enterprise is built to the scale of the original dream, and the less it is compromised, the greater the chances of success.

This is something most people can’t fathom. They see compromise as the ultimate instrument. They deploy it whenever they can. They strive to become experts in its use. They see invention and creation as entirely dependent on the public’s “lowest common denominator.” This, to them, is the way reality works.

And on one level, they’re right. But this isn’t the level of the person with a vision. How thrilling the enterprise becomes when it is built to be everything it was meant to be—and when, lo and behold, people respond—as if they’ve been waiting for it, for a long time. Then the entrepreneur/visionary realizes how reality CAN operate. It’s a revelation. He experiences it.

Exit From the Matrix

The entrepreneur needs to inspire the people he works with. Committing to his own vision through thick and thin, he has to keep it fresh and new. Even if, at times, he feels as if he’s rolling a huge stone up a hill, he can’t let the vision merge with that stone. He has to keep the vision pure. His ace in the hole is he WANTS to keep it new and pure. His final challenge is avoiding becoming rigid as he keeps the vision secure. He has to pour an elastic and far-reaching energy into his work. He has to be able to be spontaneous—there are many times when improvisation in the moment is his best ally.

If all this seems too much—it isn’t. Deep down, the entrepreneur knows it. He is tapping into a well that is bottomless. He comes to understand this secret. There are no limits.

His imagination and creative power have no boundaries.

The entrepreneur can cross a threshold and find that his work and goals have expanded to such a degree that he has become a true visionary. What he once thought was the end of his ambition was just a stepping stone, and the path he is now walking has no end.

No end.

—Always beginning.

The architect and engineer of his dream, he can simultaneously look at what he has built so far and appreciate it, and he can also see that he is, at the start of every day, inventing anew. He is, simultaneously, a thousand miles along his path, and immersed in a great Now.

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails at NoMoreFakeNews.com or OutsideTheRealityMachine.