The News: mind control through “cognitive dissonance”

The News: mind control through “cognitive dissonance”

by Jon Rappoport

February 24, 2015

“When professionals broadcast one absurdity after another, they begin to see the effects are actually strengthening their own position of authority. It’s a revelation. It’s also a continuation of the tradition of the Trickster archetype. For example, with just a few minor adjustments, Brian Williams can be seen as the sly Reynard the Fox…” (The Underground, Jon Rappoport)

From the viewpoint of elite television news, controlling the minds of its audience depends on what’s politely called “cognitive dissonance”:

As the anchor recites a news story, the viewer sees an obvious hole through which he could drive a truck.

The story makes no sense, yet it’s being presented as bland fact. The trusted anchor clearly has no problem with it.

What’s the viewer to do? He experiences a contradiction, a “dissonance.”

For example, this year’s flu vaccine. The US government has admitted the vaccine is geared to a flu virus that isn’t circulating in the population. Therefore, even by conventional standards, the vaccine is useless. But the kicker is, the CDC says people should take the vaccine anyway.

The anchor relays all this information—and never seriously questions the situation, never torpedoes the government for recommending the vaccine.

The average viewer feels a tug, a pulse of discomfort, a push-pull. The vaccine story is idiocy (side one), but the trusted anchor accepts it (side two).


The top chiefs of news—and top propaganda operatives—anticipate cognitive dissonance. In a real sense, they want it to happen. They make it happen. Over and over.


Because it throws the viewer into a tailspin. And in that mental state, in his effort to resolve the contradiction, he will normally choose to…give in. Surrender. Believe in the anchor. It’s the easier path.

The viewer will even doubt his own perception. “I see no good reason for Building 7 to collapse, but the news doesn’t bring that up, so…it must be me.”

This is the power of the news. It presents absurdities and then moves right along, as if nothing has happened.

For the viewer, it’s the equivalent of: “Don’t you see that pile-up of smashed cars on the freeway, and the smoke? No? Oh well, it must be me. I guess I was wrong. There isn’t any pile-up.”

The introduction of contradiction, dissonance, and absurdity parading as ordinary reality is an intentional feature of brainwashing.

On the nightly news, the anchor reports that US government debt has risen by another three trillion dollars. He then cuts to a statement from a Federal Reserve spokesman: the new debt level isn’t a problem; in fact, it’s sound monetary policy; it strengthens the economy.

The viewer, caught up in this absurdity, tries to make sense of it, then gives up and passively accepts it. Brainwashing.

Smoothly transitioning from this story, the anchor relays information from the CDC: vaccination rates must achieve 90% in the population, in order to protect people from dangerous viruses. The viewer thinks, “Well, my daughter is already vaccinated, so if she comes into contact with a child who isn’t vaccinated, why would that be a problem for her? Why does 90% of the population have to be vaccinated to keep her safe? She’s already vaccinated.”

The viewer wrestles with this absurdity for a moment, then gives in and accepts what the CDC and the anchor are saying. More passivity. More brainwashing.

The anchor moves right along to the next story: “The US is experiencing one of the coldest winters in history, further evidence of the effects of global warming, according to scientists at the United Nations.”

The viewer shakes his head, tries to deal with this dissonance, surrenders, and accepts what he is hearing. Deeper passivity is the result. Deeper brainwashing.

On and on it goes, day after day, month after month, year after year, on the news.

Contradiction, absurdity, dissonance; acceptance, surrender, passivity.

The same general formula is used in interrogations and formal mind control. It adds up to disorientation of the target.

Most disoriented people opt for the lowest- common-denominator solution: give in; accept the power of the person of authority.

When it comes to the news, that person is the anchor, the narrator, the presenter of reality.

He sows the ground with seeds of dissonance. That is how he gains compliance from the viewer.

power outside the matrix

If the news anchor experiences moments of conscience and self-doubt, he can tell himself he is doing the work of a journalist: he’s presenting information obtained from reliable sources. If these sources are spouting contradictions and absurdities, so be it. “Nothing better is available.”

Among the many supporters of conventional news is the education system. Most teachers never learn logic, and they don’t teach it. The result? Their students never gain the ability or the courage to reject the news and its dissonances.

What little these students gain from 12 or 16 years of schooling they eventually sacrifice on the altar of consensus reality—as broadcast every night on the screen before them.

In the face of absurdities that never add up or make sense, they surrender their minds.

If you gain enough distance from the news and watch it every night and pick it apart and see every dissonance, you realize the news is utterly Surreal. However, it is sold as utterly Normal. That is its trump card—the ability to sell itself as the ultimate in Normalcy.

That is its greatest achievement: overcoming its deepest contradiction.

Jon Rappoport

The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails at or OutsideTheRealityMachine.

17 comments on “The News: mind control through “cognitive dissonance”

  1. obrienn11 says:

    Like Orwell fictioned hate is love, war is peace, lies are truth and so on Keep knocking out of the park John


  2. Norman Pilon says:

    Good article, and a simple solution: just turn it off. But then most of the readers reading this particular article at this particular blog (or other readers reading other blogs written in the same spirit and with the same degree of critical awareness) already have, and so the advice is likely wasted and redundant. My apologies, then, to everyone.

  3. From Québec says:

    “Raising the debt doesn’t increase our debt”

    .Obamanomics: “Raising the Debt Ceiling…Does Not Increase Our

  4. I guess fake money doesn’t increase the debt– just keep the phony press rolling!

  5. ozziethinker says:

    An important part of the strategy of disinformation is linking to “expert authorities”. If the CDC, United Nations or Jimmy Tarbuck says it, it must be true because “they are qualified”.

    For thinkers, certification of credentials is “ass wiping” material. If you’ve got something to play, play it and we’ll judge your performance down to the last note (silence included); top, bottom, backwards, forwards, sideways and inside out!


  6. NWO Reporter says:

    That makes so much sense. I think that kind of passive acceptance is more likely to happen the less we know about something, and the more complicated it is. Some things are made more complicated on purpose so it takes a lot of time and effort to understand them, making it tempting to just rely on the “experts” and move on to something else. Economic matters, medical issues, international affairs.

    The announcement about the flu vaccine this year was concerning. The flu shot is essentially useless every year, so why admit it openly this year? Were they expecting an unusual amount of illness from something, and wanted to provide an explanation? Or could there be some particular problem with this vaccine? It’s as if they are saying, take the shot, but expect to get sick. If they were to advise people not to take it, it might draw a lot of unwanted scrutiny to it, or to the safety of vaccines in general or the flu shot in particular.

    • jacobite2015 says:

      Basically, most people are afraid of getting sick. So what…you catch a virus or something and don’t feel well for few days, then recover from it. This is called cell-mediated immunity, which most people never heard of or weren’t paying attention in high school biology.

      However, with a healthy (GMO free) diet, pure water, exercise, avoidance of toxins, etc., a person may not have any symptoms anyway-if exposed to these “horrible, scary pathogens lurking behind every corner.” A healthy immune system is designed to fight off infections (I think MDs should have learned this med school?).

      Ask anyone why they take the annual flu shot. Many will tell you that they’re afraid of getting sick, that their doctor says the vaccine is safe, and that the CDC says that an inefficient flu vax offers some protection over not taking it. Then ask these same people of they ever heard of “cell-mediated immunity” – most I bet will say “nope.”

  7. Whatsacomeanago says:

    Journalism has given way to NLP. A pet hate of mine (and daily ritual) is to listen to the propaganda on BBC radio and browse t’net for alternative (true) versions.

  8. Atossa says:



    I’ve observed insanity at the highest level and logically thought it had to be some sort of weird psy-op. That used to be my excuse for the leaders of
    the world going stark raving mad.

    Then I realized insanity on a global scale was prophesied in the Bible.

    ” Babylon has been a golden cup in the LORD’s hand,
    that made all the earth drunken: the nations have drunken
    of her wine; therefore the nations are mad. ”

    Jeremiah 51:7

    And for this cause God shall send them strong delusion,
    that they should believe a lie.

    2 Thessalonians 2:11

    To quote an English poet.

    ” For those whom God to ruin has designed,
    He fits for fate, and first destroys their mind ”

    John Dryden


  9. All excellent points. Teach your kids logic, the Trivium, the Quadrivium, tune them back in to reality and tune out reality TV.

    Thanks again,

  10. Reblogged this on The Illuminati Apocryphon and commented:
    To follow here soon will be more derail on the Trivium and the Quadrivium. We have to return to reasoning and the use of logic in the progression of science and spiritual matters. I always enjoy Jon’s posts, this one hits home.

  11. jarrodschneider says:

    This type of psychological manipulation is very closely related to what has been called “gaslighting”. For those interested I recommend watching the original film based upon a play of the same name from which the term derives, “Gaslight”, and also exploring the work of Thomas Sheridan.

  12. Martha Kraus says:

    I notice the same phenomenon with the anti-depressant commercials: “taking Prozac increases risk of suicide, rage, negative thoughts, etc.” – the exact things it is purported to help assuage. And when the voiceover is casually announcing that, you see people happily living their lives, smiles on their faces, etc. It is strange, uncomfortable, bizarre, and I realiz now, just like this article explains, that the cognitive dissonance is exactly what they want.

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